Passion Fruit Tabyirt sɣur Jin Zhang d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2024

Passion Fruit Tabyirt

sɣur Jin Zhang

Amsaɣ: Wuhan Sanbu Brand Design

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

15,096

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #161420

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Passion Fruit Tabyirt

2024 d aseggas n Uẓrem di Ccinwa. Tamarkt n tbyirt-a isem-is "Golden Dragon Spring", ihi amusnay yessuder "aẓrem" i d-yettmettilen aṛuḥ n tmarkt d uṛuḥ acinwa, i yuɣalen d aferdis aẓrayan iǧehden n ukufu-a. Deg yiwet n tallit, tagi d tabyirt tačnawit s udem n ufakya n trejla. Amusnay isseqdec ifurkawen d iferrawen n trejla n wawal, akked imezwaren n irden d lfifa iǧehden deg usekkin n tbyirt, akken ad d-yessufeɣ adegan iḥeyyen, i d-yettmettilen ṭṭɛam yessezgilen n ufakya n trejla.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Passion Fruit Tabyirt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Passion Fruit Tabyirt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Passion Fruit Tabyirt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Tigejdiwin & Akemmus: height 250mm x diameter 80mm
Tibzimin: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Tasnakta n Ufares: The bottle is made of iron
Asewḥel n Usnulfu: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Anadi: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Aseḥbiber: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Tanzagt n Usenfar: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Tanila n Umahil: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Ibrivan: InBev jinlongquan beer (Hubei) Co., Ltd
Igmamen n Terbaɛt: Designer: Jin Zhang
illustration: Jin Zhang