Guotai Longjiu Zuncang Aḍebsi n Baijiu sɣur Ying Song Brand Design Shenzhen Co., Ltd d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2024
Guotai Longjiu Zuncang Aḍebsi n Baijiu
sɣur Ying Song Brand Design Shenzhen Co., Ltd
Amsaɣ: Guizhou Guotai Liquor Group Co., Ltd.
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #161485Afeṣṣel
Ɣef Guotai Longjiu Zuncang Aḍebsi n Baijiu
Guotai Longjiu Zuncang d asnifel n uḍebsi i yiwen ubaijiu asini afeṛansi ara d-ffɣen si tmurt n Chishui River. Aẓawan awraɣ ammas isseɣti-d asikel n wasif n Chishui ɣef usennan n Yunnan-Guizhou akked yiwen uzrem yettmagalen ger yisigna. Taqarabt tettwaslek s tqerɛit yesɛan talɣa n uḍebbeɛ n yeḥjaǧ agdud, tettemsed s uɣummu n lmital seg ufella-s. Brocade, aɣṭas amasri n Ccinwa n zik yettwaxedmen s uḍfar, isseɣti-d tafeṛṛant n yiceṭṭiḍen n yeḥjaǧ n uzrem. Izirig n uzrem yettwaxedmen s ufus ttwabeddlen ɣer isefka n tenqiḍin i tesmasin n usenneɣ. Taqarabt tesɛa lqedd n 90 x 90 x 215 mm.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Guotai Longjiu Zuncang Aḍebsi n Baijiu d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Guotai Longjiu Zuncang Aḍebsi n Baijiu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Guotai Longjiu Zuncang Aḍebsi n Baijiu yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Tigejdiwin & Akemmus
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Tibzimin
- Chinese Baijiu packaging, packaging design
- Tasnakta n Ufares
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Asewḥel n Usnulfu
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Anadi
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Aseḥbiber
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Tanzagt n Usenfar
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Tanila n Umahil
- Bottle with metal cap from top
- Igmamen n Terbaɛt
- Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei - Imsuren n Tugniwin
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
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