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Morita Wds 2023 Agalis n Temɛiḍranit sɣur Shotaro Inahara

Morita Wds 2023 Agalis n Temɛiḍranit sɣur Shotaro Inahara d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Tansekta n Uskan Azenzal, Igensawen d Uskan.


LfeṭṭaAskan Azenzal· 2025

Morita Wds 2023 Agalis n Temɛiḍranit

sɣur Shotaro Inahara

Amsaɣ: HAKUTEN Corporation

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Askan Azenzal

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #162228

Initen

Afeṣṣel

Ɣef Morita Wds 2023 Agalis n Temɛiḍranit

Morita Wds 2023 d agalis n temɛiḍranit yettwaxedmen i yiwet n tkebbanit i d-yesnulfuyen allalen n tuɣmas. Agalis-a yesɛa 32000 ɣef 15000 ɣef 4500 n yimilimitren. Afeṣṣel yesken-d agilal n yifarisen mačči d ifarisen kan weḥd-sen. Iḥricen ttwafernen yerna ttwaskanen-d, allalen n daxel ttbanen-d s ṭṭiqan yettwazren, ma d isektazalen ttwaskanen-d akken ad d-sfehmen anamek n ufeṣṣel. Iɣerbazen n leḥyuḍ xedmen-ten s yiceqfan n uzzal i d-yeqqimen seffir ugzam. Lebni yettwaṭṭef s yibulunen war lselaq, ihi izmer wemsaɣ ad yuɣal ɣer usexdem tikkelt-nniḍen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Morita Wds 2023 Agalis n Temɛiḍranit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Morita Wds 2023 Agalis n Temɛiḍranit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
Tigejdiwin & Akemmus
The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
Tibzimin
Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
Tasnakta n Ufares
The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
Asewḥel n Usnulfu
Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
Anadi
We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
Aseḥbiber
Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
Tanzagt n Usenfar
The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
Tanila n Umahil
On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
Igmamen n Terbaɛt
Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
Imsuren n Tugniwin
Image #No1~5 : Photographer, Akira Arai.

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