Mahjong Lucky Coffee Tabalizt n Lqahwa by Wenduan Su is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2025
Mahjong Lucky Coffee Tabalizt n Lqahwa
by Wenduan Su
Client: Shenzhen Technology Unversity
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #162841The Design
About Mahjong Lucky Coffee Tabalizt n Lqahwa
Mahjong Lucky Coffee d asenfar n tbalizt n lqahwa yettwaslen s Mahjong, yiwen n uceɣwel aqbuṛ acinwa. Yal takarḍast tețțawi lqahwa n wayyur, ayen yemsawan d sin ifassen n tcelliwin n Mahjong. Afus amezwaru yettwarra am afus yerbaḥen. Afus wis sin ițțwakemmal seg umsaɣ, acku yal amur n lqahwa yettwaḥsab am tceli, tafart-is tețwaffer alamma yeldi umur-nni. Ini leflafel d azeggaɣ imqeṛqṛen d tira n tlemẓi ssawḍen ɣer imsaɣen imecṭaḥ. Snat n lḍewqat i d-țțunefkent. Tabalizt-agi tesnifel tawaɣit n yal ass ɣer wurar.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Mahjong Lucky Coffee Tabalizt n Lqahwa d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Mahjong Lucky Coffee Tabalizt n Lqahwa ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Mahjong Lucky Coffee Tabalizt n Lqahwa yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
- Dimensions & Packaging
- The test model was completed using 3D printing and origami techniques.
- Tags
- Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
- Production Technology
- Mold Injection，Origami
- Design Challenge
- Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
- Research
- Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
- Inspiration
- Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
- Project Duration
- Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
- Operation Flow
- Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
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