Piernas Largas Aẓekwan n Ccrab sɣur Ian Wallace

Piernas Largas Aẓekwan n Ccrab sɣur Ian Wallace d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2025

Piernas Largas Aẓekwan n Ccrab

sɣur Ian Wallace

Amsaɣ: Piernas Largas

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #163685

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Piernas Largas Aẓekwan n Ccrab

Piernas Largas d asnulfu n uẓekwan i tuggin n ukkuz n yizuran n ccrab. Kul taqerɛet tesɛa isem-is, tikti-ines akked wugna-ines, i d-ittawin seg wudmawen d yiseggasen ittwassnen ɣer imezyanen n Chile. Ugnayen ibernan n yiniten ttarran-d ad snulfun idiwenniyen syen ad rren taqerɛet d ammud alarmi ttemyaslayen medden deg tejmuɛin n tmetti. Kul taqerɛet n uzarug tettwakkes 750 ml, tesɛa 300 mm n teɣzi, tesɛa daɣen taɛkkumt n 710 g. Ugnu yettwaseɣti s tqecwalt tazegzawt n usɣar iqewwan i weɣruḍ ur nrekkam ara ɣer usemmiḍ. Askar-agi yebɣa ad d-yefk abrid n uḍaḥan i weskan n ccrab, d aqbil i webrid aqdim.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Piernas Largas Aẓekwan n Ccrab d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Piernas Largas Aẓekwan n Ccrab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Piernas Largas Aẓekwan n Ccrab yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Tigejdiwin & Akemmus: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Tibzimin: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Tasnakta n Ufares: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Asewḥel n Usnulfu: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Anadi: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Aseḥbiber: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Tanzagt n Usenfar: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Tanila n Umahil: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Igmamen n Terbaɛt: Freelance Designer: Ian Wallace
Imsuren n Tugniwin: Images: Ian Wallace