Lfeṭṭa Akemmus · 2025
To Meet Aselkem n Ufakkas n Teffaḥt
by Ziqiong Li
- Tarbaḥt A' Design Award n Lfeṭṭa 2025 in Akemmus
- CLIENT: ONE DESIGN Brand Co., Ltd
- Estimated Number of Design Views: 28,356
- Verification code 5C013D5F9C · Verify this award
Colors
About To Meet Aselkem n Ufakkas n Teffaḥt
Aselkem-agi yessaqdac taẓuri tamerrakant s yiniten iɛeggnen. Teffaḥt tameqqrant ɣef teɣzent n ufakkas tesnulfuy-d taskant tazriwant tawurart. Talɣa-agi tusligt tettarra ufakkas ad d-yettwassen deg yal askan, tettɛawan iseqdacen ad ssinen afaris s tifrat seld. Daɣen tesnulfuy-d tugna tazriwant n tneɣrit, tessalay asussen n tneɣrit daɣen tesnujju iswi n uswur icudden ɣer timukti s wayes n uskan i d-yuɣalen.
About the Tarbaḥt A' Design Award n Lfeṭṭa
To Meet Aselkem n Ufakkas n Teffaḥt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. To Meet Aselkem n Ufakkas n Teffaḥt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
- Dimensions & Packaging
- 350mm*350mm*120mm
- Tags
- Brand identity, super symbols, creativity, interaction
- Production Technology
- Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper. - Research
- This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers. - Inspiration
- Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
- Project Duration
- The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
- Operation Flow
- Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
