Hong Lou Meng Dream Ten Aḥraz n Waman n Tissit sɣur Chuan Zhang

Hong Lou Meng Dream Ten Aḥraz n Waman n Tissit sɣur Chuan Zhang d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2025

Hong Lou Meng Dream Ten Aḥraz n Waman n Tissit

sɣur Chuan Zhang

Amsaɣ: Chuan Zhang

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

10,036

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #164550

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Hong Lou Meng Dream Ten Aḥraz n Waman n Tissit

Hong Lou Meng Dream Ten d asnas n uḥraz ɛlaḥsab n lqima i baijiu, tissit taqburt tacinwit. Tuɣmist n tqarabet-nni tettbaɛ tuɣalin n tzeqqa n Grand View Garden, adeg-nni i d-yekkan seg tenfilt taqburt Dream of the Red Chamber. Tirsal n ifer n plantain ttwaseknen d idewwar-idewwar i kkaten wagi tazegzawt, ttmektayen-d ijelluben ittwaselken-in. Taqarabet-nni tettwaxdem s tfarist tanaḍfin, tekmel s uxeddim n cloisonne enamel, tamahilt taqburt tacinwit. Ineggura yemxalafen sseqqamen-d tuɣmist s wudem iban i wallen. Tuɣmist teǧǧa-d azarug bab useqdec akked tulya, tabṭaqt-nni yellan s wudem iban tesken-d talɣut n ufaris.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Hong Lou Meng Dream Ten Aḥraz n Waman n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Hong Lou Meng Dream Ten Aḥraz n Waman n Tissit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Tigejdiwin & Akemmus: 150*300*115mm
Tibzimin: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Tasnakta n Ufares: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Asewḥel n Usnulfu: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Anadi: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Aseḥbiber: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Tanzagt n Usenfar: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Tanila n Umahil: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Igmamen n Terbaɛt: Chuan Zhang