Ddheb Akemmus · 2025
Zaku Naguwashi Series Sake Ajappuni
- Tarbaḥt A' Design Award n Ddheb 2025 in Akemmus
- CLIENT: Shimizu Seizaburo Shoten Ltd.
- Estimated Number of Design Views: 1,721,442
- Verification code 7B3942AF71 · Verify this award
Colors
About Zaku Naguwashi Series Sake Ajappuni
Wagi d sake ameɛlay i yettufeṣlen s umdan i tixxamin n ssterf timeɛlaqin deg tmura n beṛṛa, s wayen ad d-yili deg tebdarin n ccṛab am yiwet seg tefranin i usdemmaẓ d wučči. Ugur n tfeṣla yella deg ubeggen n tmagit tajappunit tamzeroṛt. Tafesla tekka-d seg yimuran iqbuṛiyen ijappuniyen am shide, tifeḍliwin timeqdasin n lkaɣeḍ i yettwaseqdacen deg imarabḍen akken ad bḍunt tilisa n lmend aqedsan, akked origata, taẓuṛi tanṣibt n uḍref n lkaɣeḍ. Iferdisen-agi ssekcamen-d s lmendad mačči kan tisuṛiwin-nsen tiɣaṛmiyin maca daɣen taẓruri taqeddact akked lğawhaṛ n wegdud ajappuni.
About the Tarbaḥt A' Design Award n Ddheb
Zaku Naguwashi Series Sake Ajappuni d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Zaku Naguwashi Series Sake Ajappuni ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
- Dimensions & Packaging
- Grass Bottle 750ml:
Height 335mm, Diameter 80mm - Tags
- Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
- Production Technology
- In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
- Design Challenge
- Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
- Research
- In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
- Inspiration
- The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
- Project Duration
- This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
- Operation Flow
- It is mainly served in restaurants in Europe and the United States that serve sake.
By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.
