Texture Maker Asnerni n tneqqict sɣur Texture Maker Enterprise Co. Ltd. d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LfeṭṭaUnuɣ· 2025
Texture Maker Asnerni n tneqqict
sɣur Texture Maker Enterprise Co. Ltd.
Amsaɣ: Texture Maker Enterprise Co., Ltd.
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #165552Afeṣṣel
Ɣef Texture Maker Asnerni n tneqqict
Texture Maker, yettwassen d amassan deg ufeṣṣel n teɣzi n wučči, yuɣal ad yesneffel taskimt d tmegna n tneqqict-is akken ad yeffeɣ ɣer umaḍal meṛṛa. Yebna ɣef tussna n wučči d temusni deg ufeṣṣel, anagraw amaynut yesken-d lemɛana n tukksa n yimeẓla igerrzen akked yimsaɣen. S wayyuren n yimeslayen ileqqen akked terbaɛin n tneqqict n berra, yesken-d tazmert n usiwel i tnitin timaynutin, n tefka n tifrayin yemgaraden, d tukksa n yimeẓla i d-yerran tirmitayin tigejdanin yessewhimen deg tegmi meṛṛa.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Texture Maker Asnerni n tneqqict d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Texture Maker Asnerni n tneqqict ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Tibzimin
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Tasnakta n Ufares
- Adobe Creative Suite, Co-create Workshop
- Asewḥel n Usnulfu
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Anadi
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Aseḥbiber
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Tanzagt n Usenfar
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Tanila n Umahil
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Igmamen n Terbaɛt
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Imsuren n Tugniwin
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
Yettwaxellṣen
Snirem Seld Designers.org
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