Foogo Asnerni n ufullus sɣur Jiwon Jung d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2025

Foogo Asnerni n ufullus

sɣur Jiwon Jung

Amsaɣ: Hongik University

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

13,247

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #167596

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Foogo Asnerni n ufullus

Foogo d tikti n ufullus i d-yekkan si kamyunen n wučči ikuriyen, yeṭṭafaren taẓuṛi, tamuẓẓugt d usekti fessus i useqdec. Yețțusekti am kamyun meẓẓi n wučči, yeffɣen si ufullus n tanaka taqbuṛt akken ad d-yesken ṛṛuḥ n wučči n ubrid akuri. S usuddes n wanawen n kamyunen—tikarabant, tivinat d ttraylirat—yețțakay lfeṭṭan uzmumeg n wučči n twaɣit takurit. Tansa i yezmer ad yețwakkes tețțmuddu tamuẓẓugt d tefses n useqdec. S usmezdi n iferdisen iqburen d uskan n tura, Foogo yețțmuddu tarmit tazayazt tuglimt yerna yețțwaxdam d tilɣa tudelsant, yețțbedday taqsiṭ d lexsas n wučči akuri.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Foogo Asnerni n ufullus d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Foogo Asnerni n ufullus ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Tigejdiwin & Akemmus: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Tibzimin: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Tasnakta n Ufares: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Asewḥel n Usnulfu: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Anadi: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Aseḥbiber: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Tanzagt n Usenfar: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Tanila n Umahil: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Ibrivan: This work is all original images not copyrighted.
Igmamen n Terbaɛt: Design Director : Jiwon Jung
Imsuren n Tugniwin: This work is all original images not copyrighted.