Kanade Japanese Tawfirt sɣur Yuko Takagi

Kanade Japanese Tawfirt sɣur Yuko Takagi d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2025

Kanade Japanese Tawfirt

sɣur Yuko Takagi

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

25,555

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #167834

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Kanade Japanese Tawfirt

Arayen n tewfirt i Kanade, d liqueur n tindustrie tajaponit tafayaɣt, ittawi-d seg tefeṣṣliwin timensayin akken ad d-yesken abeḥḥer aẓidan, aɣezfan n ufaris. S wemḥiddi seg tegzumt n unnuɣ, arayen isseqdac lkaɣeḍ washi yettwaxelqen s luleytin yettfeṛfiṛen, isseffk-d amgirred gar wudem amaḍlal d ubeṛceq afessas i tmezzuɣt taxeddamt s ufus. Ttṣawiṛin s waman n yini d tira n ufus n lxeṭ s ufus rennunt ttwersa n tṣenɛit n ufus, ma d tira tudmawant tettarra timagit tatrart maca yeẓẓuran deg yidles. Igmuḍ d tawfirt i icudden ger tanmalt d yiḥulfan itrarnyen i lqima taɣelnawt.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Kanade Japanese Tawfirt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Kanade Japanese Tawfirt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Tigejdiwin & Akemmus: 700ml
Tibzimin: #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Tasnakta n Ufares: The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Asewḥel n Usnulfu: Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Anadi: We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Aseḥbiber: The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Tanzagt n Usenfar: 1 year, Tokyo
Tanila n Umahil: Consumed neat, on the rocks, or in cocktails.
Ibrivan: Yuko Takagi
Imsuren n Tugniwin: Yuko Takagi