Ddheb Akemmus · 2025
Mountain Dew Hard Dew 2024 Asemsedday n Tissit n Ukul
by PepsiCo Design and Innovation
- Tarbaḥt A' Design Award n Ddheb 2025 in Akemmus
- Estimated Number of Design Views: 4,247,344
- Verification code 4000EFF4AE · Verify this award
Colors
About Mountain Dew Hard Dew 2024 Asemsedday n Tissit n Ukul
Hard Dew 2024 d afeṣṣel n usemsedday i yiwet n tissit n ukul yewjden i tissit, yettwaxedmen i yemsaɣen imeqqranen. Afeṣṣel-agi yessiweḍ tazmert n tmarka Mountain Dew ɣer talɣa yerzan imeqqranen. Talqa n Marikan tettekki ɣef tẓuri n weckentu n yemsudar n imutuṛen. Talqa n Asya-Pasifik tesnerni tikti-nni s wezrem ameqqran (dragon), d asentel nniḍen yettwassnen deg weckentu. Azrem ameqqran yettwasken s uzegzaw yifeǧǧiǧen d uzegzaw n leḥcic yettirriqen iwakken ad yefk i uqecwal ṣṣifa taqessḥant d tuddirt. Asemsedday-agi yettwaheggan iwakken ad isken i yemsewwiyen imeqqranen addud n tmarka yettwassnen.
About the Tarbaḥt A' Design Award n Ddheb
Mountain Dew Hard Dew 2024 Asemsedday n Tissit n Ukul d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Mountain Dew Hard Dew 2024 Asemsedday n Tissit n Ukul ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
- Inspiration
- Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.
