Doritos Fiera Preta 2024 Asemsel n Tgella n Ucellaḍ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2025
Doritos Fiera Preta 2024 Asemsel n Tgella n Ucellaḍ
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
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The Design
About Doritos Fiera Preta 2024 Asemsel n Tgella n Ucellaḍ
Doritos Fiera Preta 2024 d tamagrawt n usemsel n tgella n ucellaḍ s teẓrigt tesbeddadt, i yettwaxedmen i Feira Preta, tadyant tameqqrant akk n yidles aberkan deg Temrikt Talaṭinit. Feira Preta tebda d ssuq 16 n yiseggasen aya, syen tuɣal d tafaska n tlata wussan anda ttmebaddalen wayla akked wayen d izamulen, ttwaḥerzen iẓuran, yerna tamusni tettεeddi seg tsuta ɣer tayeḍ. Taẓuri n usemsel xedmen-tt tlata n yinaẓuren si Preta Comics, d tamsalt n Usmel n Feira Preta i yettalsen s yinaẓuren iberkanen idiganen. Afeṣṣel yesεa iswi ad isεelli imeslayen i ur nettwasel ara s waṭas.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Doritos Fiera Preta 2024 Asemsel n Tgella n Ucellaḍ d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Doritos Fiera Preta 2024 Asemsel n Tgella n Ucellaḍ ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three-day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next.
- Inspiration
- As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change. To honor this vision, we selected three artists who are also members of Preta Comics, an initiative from the Feira Preta Institute that promotes local Black artists.
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