Ddheb Akemmus · 2025
Pepsi Electric 2024 Takemmust n Yiminegmasen
by PepsiCo Design and Innovation
- Tarbaḥt A' Design Award n Ddheb 2025 in Akemmus
- Estimated Number of Design Views: 45,293
- Verification code 9F5559B7BA · Verify this award
Colors
About Pepsi Electric 2024 Takemmust n Yiminegmasen
Pepsi Electric 2024 d takemmust i yiminegmasen yettwaxedmen i usenker n kula war sukker deg wakud amuddu. Takemmust-a temmal-d alugu amaynut n Pepsi akked unagraw amaynut n timagit tuzrigt, aleqqem amezwaru n ulugu n tgelmust n Pepsi seg 14 n yiseggasen, akked umulli wis 125 n tnezzut. Afeṣṣel yebna ɣef tgelmust n Pepsi akked usenniḍ, i d-yettwasknen deg tqecwalt tuzligt s tbaḍnit yettfeǧǧiǧen. Tabaḍnit tesbeggin-d ini azegzaw atrisi n tissit. Ini aberkan d uzegzaw yeḍfer timagit tamaynut n tnezzut yerna yettalel asenker n ufaris.
About the Tarbaḥt A' Design Award n Ddheb
Pepsi Electric 2024 Takemmust n Yiminegmasen d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Pepsi Electric 2024 Takemmust n Yiminegmasen ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
- Inspiration
- To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.