Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
LbrunzAgensu· 2025
Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Lbrunz Winner in Agensu Category
Verified Award Winner
Verify Award Status for #169617The Design
About Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up
Pepsi Diner Milan 2024 d agens n uxxam n umeẓẓugh pop-up i d-yettwarnan d amkan n tmagit ara yeqqimen kra n wakud deg Milan. Aslugen-a issawaḍ-d asaved n umeẓẓugh n New York ɣer Turuft, d asenkad amenzu n umeẓẓugh-a beṛṛa n Iwunak Yedduklen. Agens-a yesseqdac alugen amaynut n Pepsi akked unagraw n tmagit tanaẓurit. Ttwaqqnen daɣen deg umkan-a isallen n yidles amaḍlan Utalyan, am tkurt n uḍar akked ccna, yerna ttwaheggan-d yiselsiten akked yimeɣruḍ n Ṭelyan ara d-yettuɣalen i yinebgawen. Awttar amenzu n uslugen-a d asdukel akked imesliyen n Turuft, s usekcem n yidles adigan deg tqessist n tmagit.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Pepsi Diner Milan 2024 Tawwurt n Wexxam n Umeẓẓugh Pop-Up yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
- Inspiration
- The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.
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