Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2025
Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #169613The Design
About Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen
Lay's Deep Ridged Spicy Flavor d asuneɣ n uẓekka nagac i d-yettwaxedmen i sin n lḥwayeǧ n lmakla ifecfacen n tewsit tamḥeddert i yettwaznuzun di Ṣṣin: Spicy Hot Strip akked Spicy Stinky Tofu. Aẓekka nagac-a yettwaxdem akken ad yaweḍ ɣer imsedduyen imecṭaḥ i inadin talast n usuḥbeṛ arahu. Tugniwin izɣaren yerna zeddigen sbeggnen s wudem ifazen ṭṭame ifecfacen. Tugna n uqemmuc yesseḥmalen tezga di tlemmast n usuneɣ. Tiwlafin n lmakla iddren srirgent-d snat n tewsatin s tezmert-nsent tucbiḥt. Aggur-a yefka i tewsit tamḥeddert-a tamagit taḥerfit yerna teshel ad tettwassen.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Lays Deep Ridged Spicy Flavor Lto 2024 Aẓekka Nagac n Lqecc n Lmakla Ifecfacen yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
- Inspiration
- We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.
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