Marlenka Aglam sɣur David Kantor d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2025

Marlenka Aglam

sɣur David Kantor

Amsaɣ: Marlenka International s.r.o.

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #170016

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Marlenka Aglam

Asmektay n uglam n Marlenka yebna ɣef usnulfuy azedgan d ufrin i yettmudden tihiṭ tameqqrant deg teẓrigin d umgired iformanen gar yal tafiliyt n ufaris. Anagraw n uglam yettwabna i wakken ad yesɛu aṭas n tiksatin d yisiggiwen yebnan ɣef tament, s useqdec n tarrayt tusnagt i ubdu n yimsilen, talɣiwin d teɣziyin. Ticebbḥanin timarwin timughra ttmernint aɛejjbeq n ufaris, ideg timawalt tineggurin d tetiknulujiyin n usiggez leqqayen ttsemmaggarent taɣara tafrisant. Asnulfuy afrin ur yettmerni kan tarmit n useqdac, acku yesseǧhed daɣen tamagit n tmarkaț Marlenka d usideg-is deg usuk.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Marlenka Aglam d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Marlenka Aglam ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Marlenka Aglam yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Tigejdiwin & Akemmus: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Tibzimin: marlenka, redesign, packaging,
Tasnakta n Ufares: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Asewḥel n Usnulfu: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Anadi: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Aseḥbiber: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Tanzagt n Usenfar: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Tanila n Umahil: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Igmamen n Terbaɛt: David Kantor
Radek Vysocký
Vojtěch Halamíček
Imsuren n Tugniwin: David Kantor
Petr Vaněk