Namuh Investment Rebranding Asnas n Twenza n Tsuffeɣt sɣur LMNT Company d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
LbrunzAselɣu· 2025
Namuh Investment Rebranding Asnas n Twenza n Tsuffeɣt
sɣur LMNT Company
Amsaɣ: LMNT Company
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #170399Afeṣṣel
Ɣef Namuh Investment Rebranding Asnas n Twenza n Tsuffeɣt
Asleggem n Namuh Investment d asnas n twenza n tsuffeɣt i d-yettwaxedmen i tallal n sselɛ i wesnulfu i llan i Imillennial akked Gen Z. Asleggem-agi yettawi tallal-agi ɣer wayen yugaren asexdem n yisham, ar tnerni n yiman s webrid n usenqed n idrimen. Anagraw n usnas ibnan ɣef wugur n tebburt yeɛni tignatin timaynutin, yettwasnas s tuget deg imukan meṛṛa i wanida ilaq ad d-mlil amsaɣ. Tugniwin s wesfaru ttɛiwiḍent asenqed n idrimen amzun d ayen izemren ad yili s tfehmt yerna d ayen yeshel ɣer yal yiwen. Asfugel n Daily Shift issedhen aserreḥ n yidrimen n yal ass ad yuɣal d asenqed i wexxam n uzekka.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Namuh Investment Rebranding Asnas n Twenza n Tsuffeɣt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Namuh Investment Rebranding Asnas n Twenza n Tsuffeɣt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Namuh Investment Rebranding Asnas n Twenza n Tsuffeɣt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Tigejdiwin & Akemmus
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Tibzimin
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Tasnakta n Ufares
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Asewḥel n Usnulfu
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Anadi
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Aseḥbiber
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Tanzagt n Usenfar
- Seoul, Republic of Korea
- Tanila n Umahil
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Ibrivan
- ⓒ2024. LMNT all rights reserved.
- Igmamen n Terbaɛt
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Imsuren n Tugniwin
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
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