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Zhuangyuanxiaoha Aqarabu n Tucdiwt n Ijeǧǧigen by Sha Feng and Jiayi Lu

Zhuangyuanxiaoha Aqarabu n Tucdiwt n Ijeǧǧigen by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.


LbrunzAkemmus· 2025

Zhuangyuanxiaoha Aqarabu n Tucdiwt n Ijeǧǧigen

by Sha Feng and Jiayi Lu

Client: Zhuangyuanxiaoha

Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category

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The Design

About Zhuangyuanxiaoha Aqarabu n Tucdiwt n Ijeǧǧigen

Zhuangyuanxiaoha d aqarabu n tucdiwt yettwaxedmen i ijeǧǧigen. Ini n undjaru yettwasekyed d ini agejdan n uqarabu. Ini n undjaru yella d ini i xedmen igelliden zik, yebeggen azal d lɛali n tudert. Ttwarnan-as ula d tugniwin n ssekkat i wakken ad d-ssekfalent lmeɛna n zhar akked usirem n tudert texdem lehna. Talɣa n uqarabu tsehl, inawen-is ttfeǧǧiǧen. Aqarabu-agi yezmer ad yettwarekku, ayen i d-ittawin asenqes n ssuma n uceṭṭeḍ akked unaqel, yerna yesseshil i imsaɣen ad t-ssekkin s wudem yeshlen. Deg tẓuri n uxeddem, ttuseqdac tsuffeɣt s wini usemmam (spot colour), tsuffeɣt s tafat tarayanit (UV) akked usenṭeq s wureɣ (hot stamping).

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Zhuangyuanxiaoha Aqarabu n Tucdiwt n Ijeǧǧigen d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Zhuangyuanxiaoha Aqarabu n Tucdiwt n Ijeǧǧigen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Zhuangyuanxiaoha Aqarabu n Tucdiwt n Ijeǧǧigen yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The nuts gift package uses purple as the main color of the gift box, purple has been the favourite colour of emperors since ancient times, symbolising wealth and splendour. They are often used to hope for a prosperous and promising life. It is matched with coin patterns to symbolize the auspicious meaning of the gift box.
Dimensions & Packaging
Gift Box Length 395mm x Width 108mm x Height 215mm
Tags
Branding, Packaging, Nuts, Purple
Production Technology
The printing technologies we use are spot color printing, UV printing and hot stamping process.
Inspiration
The overall structure of the box is simple and the colors are bright and colorful. The box adopts a foldable packaging box, which not only solves the cost of packaging and transportation, but also facilitates customers to store.
Project Duration
The project started in October 2024 in Suzhou, China and finished in December 2024 in Suzhou, China.
Patents
Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Team Members
Creative Director:Sha Feng, Art Director: Jiayi Lu and Graphic Design: Qiaoyu He, Photographer:Jiayi Lu
Image Credits
Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.

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