Guijiu 20 Asemsedq n Yiswan Ihaṛen (Aselɣu n tqerεatin) sɣur Liandong Zhang and Xueqian Zhang d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
DdhebAkemmus· 2025
Guijiu 20 Asemsedq n Yiswan Ihaṛen (Aselɣu n tqerεatin)
sɣur Liandong Zhang and Xueqian Zhang
Amsaɣ: Guizhou Guijiu Group Co., Ltd
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #170686Afeṣṣel
Ɣef Guijiu 20 Asemsedq n Yiswan Ihaṛen (Aselɣu n tqerεatin)
Guijiu 20 d asemsedq n yiwen n ccṛab n baijiu n Ccinwa. Taqerεat tesdukkel ixef d awṛiḍ akked tfekka d tumkuẓt, d talɣa yeqqnen ɣer tikta n zik n temsertit. Udmawen s tselɣa n iferṭeṭṭa, n ifenyusen, n yefrax d iselman, kkan-d seg iẓuran n zik n yegduden imezdaɣ n Guizhou, di Ccinwa. Izirigen n tsegwrin n useggas d yizirigen n tferkiwin ttmeslayen-d ɣef temɣer n ccṛab akked wudem n tmurt-nni. Taqerεat tettwaxdem s ujaǧu yeṣfan aṭas s uqerru n uzzal, yerna asekyed n wudem yefka i ujaǧu talɣa am tin n wakal yettwaḥerqen s ssuma yemxalfen d taḥcict. Tafekka tumkuẓt tessishil daɣen aṭṭaf n tqerεat.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
Guijiu 20 Asemsedq n Yiswan Ihaṛen (Aselɣu n tqerεatin) d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Guijiu 20 Asemsedq n Yiswan Ihaṛen (Aselɣu n tqerεatin) ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
- Tigejdiwin & Akemmus
- box：140*110*275mm
bottle：115*62*223mm - Tibzimin
- Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
- Tasnakta n Ufares
- Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
- Asewḥel n Usnulfu
- The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
- Anadi
- In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
- Aseḥbiber
- Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
- Tanzagt n Usenfar
- The project launched in February 2021 and release to market in June 2024
- Tanila n Umahil
- Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
- Igmamen n Terbaɛt
- Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou - Imsuren n Tugniwin
- Guizhou Guijiu Group Co., Ltd
Yettwaxellṣen
Snirem Seld Designers.org
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