Ghaffari Tabuṭikt n Temẓikent by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Tansekta n Uskan Azenzal, Igensawen d Uskan Competition Category.
LfeṭṭaAskan Azenzal· 2025
Ghaffari Tabuṭikt n Temẓikent
Client: Ghaffari Chemical Industries Corp.
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Askan Azenzal Category
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About Ghaffari Tabuṭikt n Temẓikent
Ghaffari d tabuṭikt n temẓikent yettwaxedmen i tkebbanit n tmegri takrurant. Tabuṭikt-a teṭṭef 400 n lmitrat imkuẓen deg Texxamt 6 n Wammas Agraɣlan n Temẓikent n Tehran. Yiwen n ugalis ameqqran n tilibizyu yettwarsa ɣef ugellus agejdan n wadeg, yesskanay-d agbur yemgaraden n tmarka. Agdil yekcem ɣer daxel, ayen i d-yessuɣalen talast gar tbuṭikt d ubrid azayez, yerna yessuli-d tamnaḍt n uzray i icuban asayes. Ayen i d-yeqqimen seg ugellus yettuqeddec d tawwurt tagejdant n unekcum. Tabuṭikt tesɛa daɣen tallunt n ustudyu i uskan n yifarisen, tamnaḍt n yidiwenniyen akked wadeg n tewlaft.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Ghaffari Tabuṭikt n Temẓikent d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Ghaffari Tabuṭikt n Temẓikent ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
- Dimensions & Packaging
- The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
- Tags
- Ghaffari, Exhibition, Design, Architecture
- Production Technology
- The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
- Design Challenge
- The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
- Research
- • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement - Inspiration
- The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
- Project Duration
- The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
- Operation Flow
- On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
- Patents
- -
- Image Credits
- -
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