Ghaffari Asemsed n Yifarisen Ikimyanen by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2025
Ghaffari Asemsed n Yifarisen Ikimyanen
Client: Ghaffari Chemical Industries Corp.
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #171092The Design
About Ghaffari Asemsed n Yifarisen Ikimyanen
Ghaffari d afeṣṣel n usemsed yettwaxedmen i taggayt n yifarisen ikimyanen. Afeṣṣel-a yeḍfer tarrayt tafessast anda ttwakksen yiferdisen ur nesɛi azal iwakken ad d-banen kan yisallen igejdanen. Tira tazurant akked ugraw n yiniten i yellan d ayla-s ttallen i tigzi n ufaris ɣef teɣmert n uḥanut. Tibzimin ttwaxedment s tetiknulujit n usemsed daxel n lqaleb (in-mould labeling). Anagraw abukan yettwasnefli i yifarisen n tsektiwin d teɣzefanin yemgaraden, ihi yiwet n tutlayt teɣṭa akk taggayt n yifarisen. Iswi-nsen d asdukel n tmagit yebḍan akked wallal n tnernit deg yiswiyen n usenz d yimidyaten yemgaraden.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Ghaffari Asemsed n Yifarisen Ikimyanen d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Ghaffari Asemsed n Yifarisen Ikimyanen ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
- Dimensions & Packaging
- This design has been developed and expanded for a variety of products in different dimensions and sizes.
- Tags
- Re-Branding, Re-design
- Production Technology
- IML Labels.
- Design Challenge
- Minimal design method.
- Research
- Same Products and same rebranding process.
- Inspiration
- In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
- Project Duration
- The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
- Operation Flow
- This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
- Team Members
- Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani - Image Credits
- All images made with Cinema 4D in our studio.
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