Eternal Moon Aţţaqellibt n Mooncake sɣur Sha Feng and Jiayi Lu

Eternal Moon Aţţaqellibt n Mooncake sɣur Sha Feng and Jiayi Lu d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2025

Eternal Moon Aţţaqellibt n Mooncake

sɣur Sha Feng and Jiayi Lu

Amsaɣ: Eternal Moon

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

16,003

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #171257

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Eternal Moon Aţţaqellibt n Mooncake

Eternal Moon d asenduq n tikci i yettwaxedmen i mooncakes. Aţţaqellibt-agi tessken asentel n Mid-Autumn seg tmuɣli tameqqrant, tessers ɣer yiwet n rrif tiqsiḍin tiqburin, tewwi awal ɣef ddawam n waggur akked lmuqedder amcerek n medden. Tawlaft tesken-d aggur di tmenya n twuriwin: times, ijeǧǧigen, iẓran, isigna, lebḥer, aḍu, idurar akked tegrest (lɣaba). Ttwaseqdac usiggez n yiniten uzzigen (spot color) akked tira s wureɣ (hot stamping). Asenduq n beṛṛa yeṭṭaf tiddi n 335 s 75 s 195 mm, yeţţaǧǧa deg-s tiqecwalin timeẓẓyanin n mooncakes s tiddi n 70 s 70 s 35 mm.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Eternal Moon Aţţaqellibt n Mooncake d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Eternal Moon Aţţaqellibt n Mooncake ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Eternal Moon Aţţaqellibt n Mooncake yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Tigejdiwin & Akemmus: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tibzimin: Branding, Packaging, Eternal Moon
Tasnakta n Ufares: The printing technologies we use are spot color printing and hot stamping process.
Asewḥel n Usnulfu: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Aseḥbiber: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Tanzagt n Usenfar: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Tanila n Umahil: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Ibrivan: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Igmamen n Terbaɛt: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Imsuren n Tugniwin: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.