Parsirang Amfarex n Tmellalin sɣur Mohsen Koofiani

Parsirang Amfarex n Tmellalin sɣur Mohsen Koofiani d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2025

Parsirang Amfarex n Tmellalin

sɣur Mohsen Koofiani

Amsaɣ: Parsirang Eggs

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

13,938

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #171319

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Parsirang Amfarex n Tmellalin

Di latelye n usunef, amusnef yebɣa ad yesnulfu akemmus s tmagit tameqqrant. Yessuneɣ tayaziṭ tesɛa ajenbu i wakken ad d-yefk tirza n lexla akked ufares. Awraɣ yețmettil-ed isefrawen n tmellalin akked tideflin n ṣṣbeḥ, ma d azggaɣ yerna-d tazmert d tideț. Tira n usekkil tella ṭafaṛt u tefrureɣ, tețḍemmen azen n yizen s urured. Deffir n swayeɛ n usnerni, asuneɣ anaggaru mači d akemmus kan; yețwali-d tameṭṭut n texrfit n lexla akked tmellalin tifrarsin, yețțak taflest d tɣara i yimsaɣen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Parsirang Amfarex n Tmellalin d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Parsirang Amfarex n Tmellalin ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Parsirang Amfarex n Tmellalin yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Tigejdiwin & Akemmus: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tibzimin: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Tasnakta n Ufares: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Asewḥel n Usnulfu: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Anadi: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Aseḥbiber: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Tanzagt n Usenfar: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Tanila n Umahil: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Imsuren n Tugniwin: Creator, Illustration and Design: Mohsen Koofiani