Roots Zines sɣur Xun Zuo d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Umagrad d Umidya Yettwaɣran.

LbrunzAmagrad· 2025

Roots Zines

sɣur Xun Zuo

Amsaɣ: Xunzuodesign

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Amagrad

52,303

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #172635

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Roots Zines

Tasfift-a s yiḥricen tegber zines, yal yiwet tettwafeṣṣel s tutlayt tamuɣlit i d-yesseggnen tamagit n ineqqasen. Teddur ɣef tikbutin n lqehwa n New York, tettwali amek ttaddaren imuhagen imaynuten ɣer tuqqna d usmekti. Anaw yuran yettusekker war adlis yettekkes-d tikti n wayen ur yezgiren ara d useḥriq usesfayan. S tqessisin tusligin, asenfar-a yettaf-d azal anmetti n tmahdiyin timecṭuḥin, yerra-d daɣen usɣun usesfayan d afecku i useddu.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Roots Zines d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Roots Zines ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Roots Zines yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Tigejdiwin & Akemmus: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Tibzimin: Zine, Book, Ethnographic Research, Branding, Customer Experience
Tasnakta n Ufares: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Asewḥel n Usnulfu: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Anadi: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Aseḥbiber: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Tanzagt n Usenfar: An ongoing project started in August 2022. The most recent update was in July 2024.
Tanila n Umahil: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.