Ddheb Akemmus · 2026
Congtai Huofenzi Asemsed n Baijiu
by Wen Liu
- Tarbaḥt A' Design Award n Ddheb 2026 in Akemmus
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 58,864
- Verification code F65DCBB7C6 · Verify this award
Colors
About Congtai Huofenzi Asemsed n Baijiu
Congtai Huofenzi d asemsed i yettwaxedmen i yiwen n ccṛab acinwa baijiu, yettuheggan i yimsaɣen imeẓyanen. Tikti tabalizyant tebna ɣef umussu n waman akked wudem urmid n tmulkatin n ccṛab, i d-yettwasneflen s yiwen n uzamul alemmas iwumi qqaren Tiṭ n Tudert. Taqerɛet tesɛa aglam yettembiwilen yettwanqecen ɣef yiri-s, akked uzamul n tmarka yersen ɣef yiwet n telwiḥt n rrizin. Yiwen n uɣmis yemsalen deg tlemmast n tqerɛet yettak-d aṭṭaf isehlen d yelhan. Asenduq n beṛṛa yettwaɣumm s lkaɣeḍ yesɛan udem n usɣar, ma d lkaɣeḍ uzzig yersen d tissiwin yettak-d yiwen n unqec yettazzalen i d-yesmektayen idurar d yisaffen.
About the Tarbaḥt A' Design Award n Ddheb
Congtai Huofenzi Asemsed n Baijiu d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Congtai Huofenzi Asemsed n Baijiu ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
