Chateau Loulan Asemsel n Tqerɛet n Ccṛab sɣur Wen Liu

Chateau Loulan Asemsel n Tqerɛet n Ccṛab sɣur Wen Liu d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2026

Chateau Loulan Asemsel n Tqerɛet n Ccṛab

sɣur Wen Liu

Amsaɣ: Shenzhen Oracle Creative Design Co.,Ltd.

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

5,786

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #173417

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Chateau Loulan Asemsel n Tqerɛet n Ccṛab

Chateau Loulan d asemsel i yettwaxedmen i ccṛab acebḥan aẓidan s cwiṭ n lkuḥul, yettwafaṛsen di Tccinwit. Tabzimt-is tettwaxdem s uzzal, s yini d azgen akked talɣa yettwaḥekken s uɣebbaṛ, teskan-d tamesbaṭlit tamucaɛt yettwassnen s yisem n Tcebḥant n Loulan. Iferray yeldin, i d-yekkan seg tetiknikt n uceṭṭeḥ acebḥan n tira tacinwat, ttgen taqa yettwalin cwiṭ i d-yeskanayen ini n ccṛab yellan daxel. Iberdan n tira ɣer lqaɛa n tqerɛet smektayen-d aɣlan n tneẓruft anda tella tferka n ccṛab. Tqerɛet tesɛa 76 ɣef 76 ɣef 300 n imilimitren.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Chateau Loulan Asemsel n Tqerɛet n Ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Chateau Loulan Asemsel n Tqerɛet n Ccṛab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Tigejdiwin & Akemmus: 76mmx76mmx300mm
Tibzimin: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Tasnakta n Ufares: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Asewḥel n Usnulfu: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Anadi: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Aseḥbiber: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Tanzagt n Usenfar: August - December 2024, Shenzhen, China
Tanila n Umahil: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Igmamen n Terbaɛt: Creative Direction: Wen Liu
Design Execution: Weijun Liu