Taneya Club Harie Taḥanut n uznuzu by Uds Ltd. is a highly esteemed winner of the very prestigious 2026 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
LfeṭṭaAgensu· 2026
Taneya Club Harie Taḥanut n uznuzu
by Uds Ltd.
Client: UDS Ltd.
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Agensu Category
Verified Award Winner
Verify Award Status for #174322The Design
About Taneya Club Harie Taḥanut n uznuzu
Taneya Club Harie d taḥanut n uznuzu yellan daxel n yiwet n tḥanut tameqqrant deg Kusatsu, Shiga, di Japun. Taḥanut-a tesdukkel deg yiwen n wadeg tanerẓemt taqburt tajapunit Taneya akked tanerẓemt n lḥelwat n Utrim Club Harie. Afeṣṣel yeḍfer yiwen n unekni n yisidan, i d-yesskanayen tiseddarin n wakud. Isqufen d yiselɣa ttwaxedmen s usrusu n yiferkiyen n usɣar yettwagezmen s tseddi, yembeddalen s milimitrat. Asɣar aqquran n ubellu d ulaki sseknayen tama n Taneya, ma d asɣar aleqqaq yettwarekben yesskan tama n Club Harie. Tizelgi yettazzalen ttawint inebgawen ɣer daxel n tḥanut yerna ssifsusent aḥraz n lɣaci.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Taneya Club Harie Taḥanut n uznuzu d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Taneya Club Harie Taḥanut n uznuzu ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is the design project for the Taneya Club Harie store at the Kintetsu Kusatsu department store. The uniqueness of this design lies in its function not merely as a commercial space, but as an art installation that tells the brand's philosophy. Under the single, powerful concept of "strata," it seamlessly connects the contrasting worlds of "tradition" and "innovation," inviting visitors into an immersive brand experience. In a department store environment lined with homogenous stores, it creates overwhelming originality and a memorable experiential value.
- Dimensions & Packaging
- Total Floor Area: 285.28sqm
- Tags
- RetailDesign, InteriorDesign, Conceptual, WoodInterior, Patisserie, FlagshipStore, Tradition, Innovation, Sustainability
- Production Technology
- This organic and complex form was realized by drawing all curved surfaces with millimeter precision and making repeated adjustments. The unique texture of the ceilings and fixtures is created by layering precisely cut wooden panels, shifting them by millimeters. For materials, solid chestnut wood and lacquer were used for the Taneya side, while light laminated plywood was used for the Club Harie side to accentuate their respective identities.
- Design Challenge
- The greatest challenge was to harmonize the two conflicting brand identities of "tradition" and "innovation" within a single space while enhancing the appeal of both. Another significant technical challenge was realizing the massive and complex organic form with extremely high precision under budget and time constraints. To overcome this, we achieved it by meticulously drawing all complex curved surfaces with millimeter accuracy and collaborating closely with the constructor.
- Research
- This is a design research project aimed at creating new brand value and improving operational efficiency within a department store environment. First, we analyzed the history and philosophy of "Taneya" and "Club Harie" to extract the essence of the brands. Next, we identified the lack of memorable experiences and inefficient customer flow in typical commercial spaces as key issues. As a result, we developed the "strata" concept, where form and function are inextricably linked, successfully enhancing customer circulation while optimizing staff workflow to create a memorable experience beyond mere convenience.
- Inspiration
- The starting point was the question of how to express and fuse two distinct identities-traditional Japanese confectionery "Taneya" and innovative Western patisserie "Club Harie"-within a single space. The source of inspiration was the magnificent "strata" created by nature. We aimed to express the brand's accumulated history and its vision for the future throughout the entire space with the poetic concept of the layering of time.
- Project Duration
- Timeline: The design was submitted to a competition in 2021. Construction began in April 2023, and the store opened to the public in June 2023.
Location: Inside Kintetsu Department Store, Kusatsu, Shiga, Japan - Operation Flow
- This space interacts with the movement of its visitors. The flowing curves of the fixtures and ceiling, like strata, naturally guide customer flow deep into the store, easing congestion and creating an enjoyable sense of exploration. This allows people to unconsciously explore the worlds of both brands and interact more deeply with them. It provides a more intuitive and comfortable shopping experience than a conventional grid-like store layout.
- Team Members
- Designer: Norito Nakahara / UDS Ltd.
Designer: Nodoka Ide / UDS Ltd. - Image Credits
- Image #1 : Nacasa & Partners, 2023
Optional Image #1 : Nacasa & Partners, 2023
Optional Image #2 : Nacasa & Partners, 2023
Optional Image #3 : Nacasa & Partners, 2023
Optional Image #4 : Nacasa & Partners, 2023
Optional Image #5 : Nacasa & Partners, 2023
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