A Moment of Joy Asemsed n ccṛab sɣur Weijun Xu

A Moment of Joy Asemsed n ccṛab sɣur Weijun Xu d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2026

A Moment of Joy Asemsed n ccṛab

sɣur Weijun Xu

Amsaɣ: Weijun Xu

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

6,962

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #175695

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef A Moment of Joy Asemsed n ccṛab

A Moment of Joy d afeṣṣel n usemsed n ccṛab i d-yettwasnulfan seg ujeǧǧig n lberquq, yellan d azamul n tezmert d leḥder. Taqerεet tettwaxdem s uẓerẓer afraran, tettwaseggem s tarrayt n ufeṣṣel s yiwet n tikkelt deg tezɣelt εlayen, ayen i d-yessalayen udmawen izelgen ileqqaqen ur nettwagzam. Aɣummu yettwaxdem s yiwen n uẓerẓer-nni, yesεa talɣa n ujeǧǧig n lberquq i ikemmlen talɣa n tqerεet. Tafekka tafrarant tessken-d aman-nni yellan daxel, tettarra-d tafat d tili. Asenduq n berra yesseqdac akaɣed aḥeqqi ɣef twennaḍt s yiwen n unqec aleqqaq. Talɣa taḥerfit tesdukkel gar tugniwin n Ugmuḍ d ufeṣṣel atrar.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

A Moment of Joy Asemsed n ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. A Moment of Joy Asemsed n ccṛab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. A Moment of Joy Asemsed n ccṛab yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Tigejdiwin & Akemmus: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Tibzimin: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Tasnakta n Ufares: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Asewḥel n Usnulfu: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
Anadi: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Aseḥbiber: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Tanzagt n Usenfar: The project finished in December 2024 in Guiyang.
Tanila n Umahil: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Igmamen n Terbaɛt: Weijun Xu
Imsuren n Tugniwin: Weijun Xu