Orla 55 Tamagit n Tnezzayt (Brand Identity) sɣur Jesmynny Morais d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

LfeṭṭaAselɣu· 2026

Orla 55 Tamagit n Tnezzayt (Brand Identity)

sɣur Jesmynny Morais

Amsaɣ: Dinamize Empreendimentos

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Aselɣu

18,307

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #176149

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Orla 55 Tamagit n Tnezzayt (Brand Identity)

Tamagit Orla 55 tettwasbedd s umɛawen aqrib akked tkebbanit n tmesdagt (architecture), s uɣbalu n usemyizwer seg tatrarit tabrazilit n iseggasen n 1950. Tamagit-is tabuḍrist tesɛa izirigen izedganen, amtawa ajiyumitri, akked yisemtal ifessasen ɣer tallit-nni, ayen yesnulfan assaɣ iban gar lebni, tutlayt-is tamesdagant, akked tmagit s timmad-is. Abrid-agi yeddukklen yettḍemmin afeṣṣel yemtawan yerna ur nettfat ara akked wakud, i d-yemmalen s wazal-is amezruy akked ṣṣifa tatrart n usenfaṛ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Orla 55 Tamagit n Tnezzayt (Brand Identity) d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Orla 55 Tamagit n Tnezzayt (Brand Identity) ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
Tigejdiwin & Akemmus: Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
Tibzimin: Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
Tasnakta n Ufares: The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
Asewḥel n Usnulfu: The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
Anadi: The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
Aseḥbiber: Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
Tanzagt n Usenfar: The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
Tanila n Umahil: Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
Imsuren n Tugniwin: Vídeo: Jesmynny Morais