Yebuna Asemsed n Lqahwa sɣur Antonia Skaraki

Yebuna Asemsed n Lqahwa sɣur Antonia Skaraki d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2026

Yebuna Asemsed n Lqahwa

sɣur Antonia Skaraki

Amsaɣ: Taresso Artisanal Coffee Roasters

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #176506

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Yebuna Asemsed n Lqahwa

Yebuna d afeṣṣel n usemsed i yiwet n taggayt n yisdukkalen n lqahwa yeqlan. Tamagit-is tekka-d si Tityupya, tamurt ideg d-tlul lqahwa, akked wawal amhari Yebuna. Alugu yezzin-t sin yiccewwalen (parentèses) yemmal-d abrid n lqahwa seg wansi d-tekka armi d lkas. Tira taɛlayant s yisekkilen izuranen tessishil tamuɣli ɣef yisiher, ma d initen iceɛlen i d-yusan seg yisaffen, idurar akked tuɣalin n yiṭij n Tefriqt, ferzen yal asdukkel. Lqahwa tettwaḥrez deg yixraẓen iǧehden i izemren ad ttwamedlen tikelt-nniḍen akken ad tt-ǧǧen d tamaynut. Asiggez leqqayen yettarra-d s tseddi ineggura n yiniten akked yilawen ibaɣuren.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Yebuna Asemsed n Lqahwa d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Yebuna Asemsed n Lqahwa ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Tigejdiwin & Akemmus: Width 140mm x Depth 90mm x Height 350mm
Tibzimin: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Tasnakta n Ufares: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Asewḥel n Usnulfu: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Anadi: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Aseḥbiber: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Tanzagt n Usenfar: The project started in December 2023 in Athens and finished in April 2024 in Athens
Tanila n Umahil: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Igmamen n Terbaɛt: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Imsuren n Tugniwin: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas