Hellenic Routes Taqerεet n ccrab i yettuɣalen ad tettwaseqdec sɣur Antonia Skaraki

Hellenic Routes Taqerεet n ccrab i yettuɣalen ad tettwaseqdec sɣur Antonia Skaraki d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2026

Hellenic Routes Taqerεet n ccrab i yettuɣalen ad tettwaseqdec

sɣur Antonia Skaraki

Amsaɣ: Elgeka

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

20,647

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #176528

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Hellenic Routes Taqerεet n ccrab i yettuɣalen ad tettwaseqdec

Hellenic Routes d taqerεet n ccrab i yettuɣalen ad tettwaseqdec, tettwafṣel am usmekti adelsan. Taqerεet n djaj s talɣa tuzlimt ɣur-s udem aluɣan yecban adlis, ayen isehhlen aṭṭaf-ines akked uḥraz-ines. Tibṭaqin-ines mmugent am itimbriyen n lbusṭa, sseknent-ed llebsa n tmagit n temnaḍin yeqqnen ɣer temnaḍin n uxdam n ccrab di tmurt n Yunan. Lkaɣeḍ n tɣara tafellayt s yiḍumman yesεan aḥulfu akked usiggez s telqayt sbegginen-d unuɣen n llebsa akked yiferdisen n ukatar. Taqerεet tesεa 96 mm di tehri, 42 mm di telqey akked 175 mm di teɣzi. Talɣa-ines tessawal ɣer useqdec-ines i tikkelt-nniḍen am taɣawsa n ujmaε neɣ n ucebbeḥ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Hellenic Routes Taqerεet n ccrab i yettuɣalen ad tettwaseqdec d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Hellenic Routes Taqerεet n ccrab i yettuɣalen ad tettwaseqdec ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Tigejdiwin & Akemmus: Width 96mm x Depth 42mm x Height 175mm
Tibzimin: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Tasnakta n Ufares: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Asewḥel n Usnulfu: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Anadi: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Aseḥbiber: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Tanzagt n Usenfar: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Tanila n Umahil: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Igmamen n Terbaɛt: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Imsuren n Tugniwin: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas