Ɛeddi ɣer ugbur
Dukang Mellow Asemsel n Ccṛab sɣur Wei Li

Dukang Mellow Asemsel n Ccṛab sɣur Wei Li d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


LbrunzAkemmus· 2026

Dukang Mellow Asemsel n Ccṛab

sɣur Wei Li

Amsaɣ: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #176666

Initen

Afeṣṣel

Ɣef Dukang Mellow Asemsel n Ccṛab

Dukang Mellow d afeṣṣel n tqerɛet akked usemsel i baijiu, d ccṛab acinwa yettwaseffin. Afeṣṣel-agi yettwaheyya i yemdanen i itessen weḥd-sen, yettnadi ad asen-yefk asefru n wul akked usgunfu. Tafekka n tqerɛet d taleqqaqt yerna d tazedgant, tettak-d tugna n webrid n umtiweg yettezzin. Adasil-ines yettin, yumsen yerna ẓẓayen, yernu-yas rrsa yessenqas lxeṭṛ n tuɣalin, yeddukel akked uqeflal n uzzal. Taqerɛet tettwaxdem s waṭas n ujajim yettwasegrew i tikelt-nniḍen, yerna ajajim-agi yezmer ad yettusegrew daɣen war tilas. Asemsel n beṛṛa yesseqdac lkaɣeḍ yesɛan aselkin n teẓgi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Dukang Mellow Asemsel n Ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Dukang Mellow Asemsel n Ccṛab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Dukang Mellow Asemsel n Ccṛab yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
Dukang Mellow is a response to people's renewed recognition of the value of solitude in modern society. This product is centered around the concept of "staying slightly drunk and happy just right", not only meets physiological drinking needs but also provides psychological emotional comfort. It integrates the emotional core of "self gaze" into the product, making drinking no longer just a social tool, but also a way of self dialogue, precisely matching people's pursuit of "high-quality solitude" at present.
Tigejdiwin & Akemmus
Width 96mm x Depth 96.17mm x Height 115.95mm
Tibzimin
Self pleasing, Spinning planet, Emotional comfort
Tasnakta n Ufares
Produced using a high proportion of recycled glass raw materials, and the glass can be 100% infinitely recycled. The packaging uses forest certified paper materials (ensuring that the raw materials come from sustainable logging forests) to avoid volatile organic compound pollution. Through the design logic of "emotional symbols are greater than material accumulation", the concept of "focus and self enjoyment" is conveyed, which is in line with the current society's pursuit of a "simple and sustainable" lifestyle.
Asewḥel n Usnulfu
Mellow, using the metaphor of a "spinning planet," connects the grand narrative of the universe with an individual's life trajectory, allowing the product to transcend its simple nature as a drinking tool and become a carrier for conveying the value of "pleasing oneself. The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement". The inverted bottom design solves the problem of tipping that may occur when drinking alone.
Anadi
This product balances practicality and emotional value in terms of functionality. The inverted bottom design solves the problem of tipping that may occur when drinking alone, improving the convenience of use. More importantly, it binds drinking behavior with emotional release through emotional symbols such as "turning away worries" and "drinking alone under the moonlight", providing users with a carrier to relieve stress and reconcile with themselves, achieving a functional upgrade from "drinking" to "experience".
Aseḥbiber
Mellow is a Baijiu product focusing on the scene of "self drinking", which aims to convey the "self pleasing" attitude towards life through design. It uses the "spinning planet" as a design medium, encouraging consumers to "just now+turn away worries" when drinking alone, enjoying the time spent with themselves in a slightly tipsy and just right state, bringing them the pleasure of moderate drinking and a space for emotional release.
Tanzagt n Usenfar
2025-07-01
Tanila n Umahil
The product design achieves a balance between mechanics and aesthetics. The bottom adopts a round and heavy inverted shape, paired with a metal bottle cap, symbolizing stability and sedimentation; The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement".
Igmamen n Terbaɛt
Liu Xinhui , Dong Jinghong , Li Wei

Yettwaxellṣen

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