Minsheng Lesuke Aselken sɣur Hangzhou Minsheng Healthcare Co., Ltd

Minsheng Lesuke Aselken sɣur Hangzhou Minsheng Healthcare Co., Ltd d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2026

Minsheng Lesuke Aselken

sɣur Hangzhou Minsheng Healthcare Co., Ltd

Amsaɣ: Hangzhou Minsheng Healthcare Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

6,608

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #177214

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Minsheng Lesuke Aselken

Minsheng Lesuke d afeṣṣel n uselken i ddwa n tuffɣa seg ukeyyef. Afeṣṣel-agi yesseqdac azamul n wudem yeḍsan i yettnernin akked unagraw n yiniten ifulkiyen iwakken ad yefk asebɣes deg umkan n uɛeggen. Taxxamt n usenker s yini aččinawi tesbeddu tazwara n tallit n tuffɣa seg ukeyyef, ma yella taxxamt n usemres s yini azegzaw n leḥcic temmal-d anerni akked lmizan. Tixxamin n tissit n yal ass ferqent s yizirigen n ucerreg s uḥemmal iṣeḥḥan, dɣa yal ass tettwaldi yiwet n texxamt, akka aqeddic yettɣima yettwali. Tafekka tettwaxdem seg usfaylu uddis i yebnan ɣef lkaɣeḍ i yezmren ad yettwaɛiwed useqdec, tekfa s lkaɣeḍ ur nettfeǧǧiǧ ara akked usfaylu aleggaɣ i unalen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Minsheng Lesuke Aselken d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Minsheng Lesuke Aselken ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Minsheng Lesuke Aselken yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Tigejdiwin & Akemmus: product dimensions, 82 mm x 25 mm x 125 mm
Tibzimin: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Tasnakta n Ufares: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Asewḥel n Usnulfu: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Anadi: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Aseḥbiber: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Tanzagt n Usenfar: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Tanila n Umahil: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.