Huong Incense Tamagit n Tnezzut, Afeṣṣel n Usemsel sɣur Huy Nguyen Tran

Huong Incense Tamagit n Tnezzut, Afeṣṣel n Usemsel sɣur Huy Nguyen Tran d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

LbrunzAselɣu· 2026

Huong Incense Tamagit n Tnezzut, Afeṣṣel n Usemsel

sɣur Huy Nguyen Tran

Amsaɣ: Huong

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu

7,716

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #178292

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Huong Incense Tamagit n Tnezzut, Afeṣṣel n Usemsel

Huong d asenfar n tmagit n tnezzut d usemsel n usemsel i yiwet n tnezzut tatrart n lebxur tavyiṭnamit. Afeṣṣel-agi yettales tasleḍt n uɛebbed n lejdud am uẓar n talwit d yiḥulfan i tsutwin timeẓyanin. Initen ṭṭafaṛen Semmus Iferdisen, ma d tawsit n usemsel tekka-d seg Sḍis Temyizin akked wexxam aqbur n tlata n texxamin. Tagrumma tesɛa taqecwalt tameqqrant s sḍis n leryuf, sḍis n tqecwalin n daxel n lebxur, sin imeṭṭafen n lebxur akked yisemliyen yettwasiggzen. Yiwen n usmel web amdakkel isem-is Gap yessemɣar anagraw-nni kan n uẓẓan s wallen, yettaǧǧa inerza ad myuraren akked tugniwin n lejdud i d-yettwaxelqen seg tili-nsen nutni s yiman-nsen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Huong Incense Tamagit n Tnezzut, Afeṣṣel n Usemsel d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Huong Incense Tamagit n Tnezzut, Afeṣṣel n Usemsel ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Huong Incense Tamagit n Tnezzut, Afeṣṣel n Usemsel yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Tigejdiwin & Akemmus: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Tibzimin: Renovative, Original, Respect, Nostalgic, Mythical
Tasnakta n Ufares: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Asewḥel n Usnulfu: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Anadi: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Aseḥbiber: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Tanzagt n Usenfar: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Tanila n Umahil: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Igmamen n Terbaɛt: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh