Pinar Nature Blend Asemsel n Tissit sɣur Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Asemsel n Tissit sɣur Burkan Ciftciguzeli and Ibrahim Gulbas d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2026

Pinar Nature Blend Asemsel n Tissit

sɣur Burkan Ciftciguzeli and Ibrahim Gulbas

Amsaɣ: B12 Creative Branding

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #178481

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Pinar Nature Blend Asemsel n Tissit

Pinar Nature Blend d asemsel i twacult n tissit yebnan ɣef yimɣan. Afeṣṣel-a yesseqdac tawsit tafessast, tatrart, taɣerfant deg taggayt n tissit n leḥcic. Initen iganan ttwasdukklen d yiferdisen n usuneɣ akked tugniwin tifutugrafiyin n wayen yellan deg-s. Amizzwer aban yettɛawan imsaɣen ad ɛeqlen s zzerb yal ṣṣenf. Ttwasqedcen isikilen isḥebriyen deg umkan n usemyilli aleqqaq, iwakken asiggez ɣef yiɣerfan n lkarṭun ad yeqqim d azedgan, d amaɣlal. Agmuḍ yessenqas asexleḍ n uẓri, yessemgirid tawacult n ufaris ɣef yifarisen niḍen yettemḥizwaren ɣef ṭṭbelli.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Pinar Nature Blend Asemsel n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Pinar Nature Blend Asemsel n Tissit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Pinar Nature Blend Asemsel n Tissit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Tigejdiwin & Akemmus: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tibzimin: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Tasnakta n Ufares: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Asewḥel n Usnulfu: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Anadi: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Aseḥbiber: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Tanzagt n Usenfar: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Tanila n Umahil: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Igmamen n Terbaɛt: Burkan Ciftciguzeli and Ibrahim Gulbas