Wellkaya Tamsulta tafelwayt n yimend akked yimɣan sɣur Dheeraj Bangur

Wellkaya Tamsulta tafelwayt n yimend akked yimɣan sɣur Dheeraj Bangur d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2026

Wellkaya Tamsulta tafelwayt n yimend akked yimɣan

sɣur Dheeraj Bangur

Amsaɣ: Brandsthan

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

7,457

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #178726

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Wellkaya Tamsulta tafelwayt n yimend akked yimɣan

Anagraw n usebbʷer ittmeslay-d ɣef tnfaɛin timɣanin tirmuyanin s tuddsa ibanen n usekkil akked wesnas iwatan n tallɣut. Tlata n leṣnaf ttwafernen s wesnas iwatan n yiniten, aleddi imṣadan n ugrid, akked yizumal iwzilanen i tikci taɣawsaant. Isekkilen aftaran iqburen ttmeslayen-d ɣef tmusni tirmuyanit taqburt, ma d isuddisen imherbin ttḥerrizen tɣuri lɣella deg yidgan n ẓẓenza. Talɣutin iṣebren ttmenṭaren tazedgi akked wemṣada. Aslugen isnamar ger yicudan idelsanen akked tɣessa tatrart, i wakken ad iḥerrez tɣuri akked wemgired.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Wellkaya Tamsulta tafelwayt n yimend akked yimɣan d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Wellkaya Tamsulta tafelwayt n yimend akked yimɣan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Wellkaya Tamsulta tafelwayt n yimend akked yimɣan yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Tigejdiwin & Akemmus: 174 mm x 60 mm x 198 mm
Tibzimin: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Tasnakta n Ufares: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Asewḥel n Usnulfu: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Anadi: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Aseḥbiber: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Tanzagt n Usenfar: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Tanila n Umahil: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.