Fanttik Asemsawi sɣur Shenzhen Lightcone Design Co., Ltd. d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2026
Fanttik Asemsawi
sɣur Shenzhen Lightcone Design Co., Ltd.
Amsaɣ: Shenzhen lightcone design Co., Ltd
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #179049Afeṣṣel
Ɣef Fanttik Asemsawi
Fanttik d afeṣṣel n usemsawi i tazrart n yifecka ilikṭruniyen n useqdac akked yifecka n beṛṛa. Asemsawi yesseqdac talɣa taḥerfit akked useggem uḥriṣ, s yisem n tmarka yersen deg ulemmas n tmuɣli. Imudal n yifarisen akked yizamulen n twuriwin banen sennig yisem n tmarka, ma d taseffirt n tmarka tettwarsa seddaw-as, ayen yesnulfuyen asettef n telɣut ifazen. Akaɣeḍ aberkan aruftil yeddukel akked uḍebbeɛ s uwriɣ n ureɣ akked useddur amceɛceɛ, ayen d-yettaken agemmuḍ n leḥcem gar tnaflitin. Iswi d ttunefk i yifecka imellilen udem yers yerna imsadur, akked usemɣer n usmekti n tmarka.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Fanttik Asemsawi d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Fanttik Asemsawi ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The packaging is tailored for Fanttik, a brand focusing on consumer electronics or outdoor tools. Its minimalist, rational design language conveys professionalism and technological sophistication. The packaging replaces traditional decorations with the brand name, product models, and performance specifications, and boasts a clear information hierarchy and a clean layout, creating a recognizable product image and improving brand recognition. Black accented with gold presents an upscale aesthetic.
- Tigejdiwin & Akemmus
- product dimensions, 360 mm x 200 mm x 200 mm
- Tibzimin
- Packaging Design for the Product Series, Brand Recognition, Minimalism, Premium Quality and Upscale Position, Black and Gold, Rigorous Layout
- Tasnakta n Ufares
- The packaging employs matte black cardstock paper to create a calm, professional atmosphere, while the brand logo and key product features are accentuated through gold foil stamping and glossy finishing. This leads to a restrained texture contrast, suggesting an upscale position and avoiding frills. With its smooth touch and layered luster, the packaging improves brand recognition in both visual and tactile ways, embodying the reliability, durability, and exquisite craftsmanship of the products.
- Asewḥel n Usnulfu
- A big challenge was achieving a premium finish. After multiple testing rounds, the design team has ultimately selected matte black cardstock paper paired with gold foil stamping and UV coating, creating a sharp contrast between glossy gold and matte black for refined elegance.
Balancing visual consistency and clear identification also posed a challenge. The packaging employs a consistent color scheme and layout, with distinct text showing the product models, ensuring efficiency and orderliness. - Anadi
- Against the backdrop of a consumption upgrade in the tool market and an aesthetic awakening in high end manufacturing, consumer demands have shifted from basic functionality toward a blend of practicality, aesthetic appeal, and emotional connection. The packaging breaks the stereotype of tools being merely cheap and practical through its minimalist form, rigorous layout, upscale colorway, and refined craftsmanship. It conveys the idea that professional tools can also embody a quality lifestyle.
- Aseḥbiber
- The packaging draws inspiration from the minimalist aesthetics of high end industrial design and the understated color palette of luxury packaging. It is built upon a foundation of a clean, minimalist form and a rigorous layout, complemented by a classic color scheme of black and gold, highlighting the brand philosophy that even household tools can embody elevated aesthetics.
- Tanzagt n Usenfar
- The project was initiated in the United States in December 2020 and officially launched in North America in May 2021. It subsequently debuted in Europe in December of the same year and entered the Chinese market in October 2024. Throughout this process, the packaging design underwent three rounds of refinement, with the current version being the third generation universal design released globally in December 2024.
- Tanila n Umahil
- The packaging takes the brand name as the key visual element, anchoring it at the visual center to improve brand recognition and ensure visual consistency across the product series. The product models and function identifiers are positioned above the brand name, while the brand slogan is placed below, establishing a clear information hierarchy. This layout aligns with the natural top to bottom reading pattern, creating a distinctive visual style and enabling efficient information communication.
- Igmamen n Terbaɛt
- Haoyun Yang, Qi Chen
Yettwaxellṣen
Snirem Seld Designers.org
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