Kokorozashi Mirror Ticraḍ n tmagit n tkebbanit sɣur Unou Jikenn, Inc. d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
LbrunzAselɣu· 2026
Kokorozashi Mirror Ticraḍ n tmagit n tkebbanit
sɣur Unou Jikenn, Inc.
Amsaɣ: Mitsui & Co., Ltd.
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #181004Afeṣṣel
Ɣef Kokorozashi Mirror Ticraḍ n tmagit n tkebbanit
Kokorozashi Mirror d asbeddi n ticraḍ n tmagit n tkebbanit yettwaxedmen i Mitsui & Co., Ltd. Ticraḍ-agi ttwarsent deg ubrid n teɣsert yettqerriben ɣer usenṭeḍ agejdan n tkebbanit. Tugniwin n ixeddamen d isayasen n umkan n uxeddim ttmeslayen-d ɣef mraw n yiḥricen n umahil. Iznan yuran s ufus i d-yersen ɣef tugniwin sskanayen-d iswiyen n yal aḥric. Lemri ibedd deg taggara n ubrid, yewwi-d tanfalit n tmerka It all begins with Kokorozashi. Wid i t-iẓerren ttwalin udem-nsen akked yizen, ayagi yessawal-asen ad xemmemen ɣef yiman-nsen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Kokorozashi Mirror Ticraḍ n tmagit n tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Kokorozashi Mirror Ticraḍ n tmagit n tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Kokorozashi Mirror Ticraḍ n tmagit n tkebbanit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
- Tigejdiwin & Akemmus
- Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm. - Tibzimin
- OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
- Tasnakta n Ufares
- This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
- Asewḥel n Usnulfu
- The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
- Anadi
- To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
- Aseḥbiber
- As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
- Tanzagt n Usenfar
- Published: August 28, 2025 to Present in Tokyo, Japan.
- Tanila n Umahil
- The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
- Igmamen n Terbaɛt
- Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato - Imsuren n Tugniwin
- Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.
Yettwaxellṣen
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