Wudang Blessing Timagit Tazrayant by Yao Wu is a highly esteemed winner of the very prestigious 2026 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Uselɣu, Azuzen d Teywalt Competition Category.
LfeṭṭaAselɣu· 2026
Wudang Blessing Timagit Tazrayant
by Yao Wu
Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Aselɣu Category
Verified Award Winner
Verify Award Status for #181672The Design
About Wudang Blessing Timagit Tazrayant
Wudang Blessing d anagraw n timagit tazrayant i yettwaxelqen i yiwet n tneɣmast n tmerrit tadelsant. Anagraw-agi yettales asegzi n wudmawen idelsanen n Taoism, gar-asen Agellid Zhenwu, Xemsa Irebbiten n Rrbeḥ, Fu Lu Shou akked lbaṛaka n leqṛaya n Taizi Slope, s uɣanib n tunuɣin n wass-a. Tira tesdukkel izelgan n idurar deg yiḍerfan-ines. Izulaɣ d imṣukkulen, ma d tunuɣin tivikturin zemrent ad simɣurent seg tkarḍiwin n ccɣel ɣer tfelwiyin timeqqranin. Ttwafkan sin n yiskaren n yiniten, CMYK i usiggez akked RGB i yigdilen. Anagraw yeddukklen yettbeddil tugniwin yemzerwaɛen yerna yettalel ifarisen, asmugger akked yimidyaten umḍinen.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Wudang Blessing Timagit Tazrayant d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Wudang Blessing Timagit Tazrayant ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
- Dimensions & Packaging
- Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
- Tags
- Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
- Production Technology
- Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
- Design Challenge
- Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
- Research
- Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
- Inspiration
- Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
- Project Duration
- The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
- Operation Flow
- Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
- Patents
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- Team Members
- Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui - Image Credits
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