Waima Year of The Horse Asemsed n Tbirit sɣur Meituan Brand Design d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2026
Waima Year of The Horse Asemsed n Tbirit
sɣur Meituan Brand Design
Amsaɣ: Meituan Waima
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #182051Afeṣṣel
Ɣef Waima Year of The Horse Asemsed n Tbirit
Waima Year of The Horse d asemsed n tbirit yettwaxedmen s tesmekta tudmawant i useggas amaynut ašinwa n uyis. Taqerɛet n uẓẓaǧ tebɛed ɣef talɣa taɣezfant tamagnut n tbirit, tewwi-d talɣa taẓidant, s tlemmast tuzmirt i yettimẓẓiyen ɣer temgerṭ akked uẓar. Ttwasknen-d iyisawen yettferfiren s wafriwen yeldin, ttalin d asawen, cudden gar-asen s tseffadin tizeggaɣin i d-yessawaḍen imenniyen n lxir i useggas i d-iteddun. Tafult n yiniɣman yekkren s tmes n 360 n tfesniwin tɣumm udem yennḍen, tefka i tugniwin-nni talast n kraḍ n yisektayen s yiswiren akked lebreq d ameṛkanti.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Waima Year of The Horse Asemsed n Tbirit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Waima Year of The Horse Asemsed n Tbirit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Waima Year of The Horse Asemsed n Tbirit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
- Tigejdiwin & Akemmus
- height 298.5mm
diameter 86.9mm - Tibzimin
- Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
- Tasnakta n Ufares
- Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
- Asewḥel n Usnulfu
- The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
- Anadi
- As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
- Aseḥbiber
- 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
- Tanzagt n Usenfar
- The project started in Beijing in October 2025. The product will be launched in China in October 2026.
- Tanila n Umahil
- Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative. - Igmamen n Terbaɛt
- Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong
Yettwaxellṣen
Snirem Seld Designers.org
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