Fortune Express Asemsawi n Baijiu sɣur Yao Wu

Fortune Express Asemsawi n Baijiu sɣur Yao Wu d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2026

Fortune Express Asemsawi n Baijiu

sɣur Yao Wu

Amsaɣ: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

7,184

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #182337

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Fortune Express Asemsawi n Baijiu

Fortune Express d asemsawi i yettwaxedmen i baijiu. Tabewwaḍt s ssqef amsedday tesɛa 280 s 150 s 230 n imilimitren, tettwaldi seg wadda. Mi terfdeḍ yal tiferkit n daxel, ad d-banent xemsa n tqerɛatin, yal taqerɛet tesɛa Ṛebbi n Rrbeḥ yemgaraden s yiwen n yini seg Xemsa n Yiferdisen. Ddaw n tqerɛatin llant xemsa n tbewwaḍin tiderɣalin yuḍnen, i yettwaldin s ucerreg akken ad d-banen isuḍaf imecṭaḥ yettwaṣeggmen. Tabewwaḍt n berra tettwafukk s uḍebbeɛ n lweṛq n ddheb, ma d tibzimin ttwaḍebɛent s webrid umḍin. Tislatin tileqqaqin xedment s lxiḍ n polyester aleqqaq s telqayin yettwaẓeṭṭlen s uxiḍi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Fortune Express Asemsawi n Baijiu d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Fortune Express Asemsawi n Baijiu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Fortune Express Asemsawi n Baijiu yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Tigejdiwin & Akemmus: Length 280mm x Width 150mm x Height 230mm
Tibzimin: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Tasnakta n Ufares: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Asewḥel n Usnulfu: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Anadi: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Aseḥbiber: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Tanzagt n Usenfar: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Tanila n Umahil: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Ibrivan: /
Igmamen n Terbaɛt: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Imsuren n Tugniwin: /