Milk Easy Plus Amesfaqfaq n yiɣi by Florian Seidl

Milk Easy Plus Amesfaqfaq n yiɣi by Florian Seidl is a highly esteemed winner of the very prestigious 2026 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Yillalen n Uxxam Competition Category.

LfeṭṭaAllal n Uxxam· 2026

Milk Easy Plus Amesfaqfaq n yiɣi

by Florian Seidl

Client: Lavazza

Tarbaḥt A' Design Award n Lfeṭṭa Winner in Allal n Uxxam Category

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Verified Award Winner
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Colors

The Design

About Milk Easy Plus Amesfaqfaq n yiɣi

Milk Easy Plus d amesfaqfaq n tferка yextaṛen i d-yexdem Lavazza akken ad d-yefk akabuccinu aṭelyan n tidet deg uxxam, s talɣa-ines yetqemmcen, tamucuṛt, akked ugradaf yeshlen i useqdec ara d-yekkan seg umaken Tabli. Yettak afaqfaq aṣemmaḍ akked uɣummu, s ufergu zeddigen i wakken ad twaliḍ amek tetteddu temsalt akked usfeḍ ashlay. Afaris-agi yettban-d s usqedec-ines fessusen, talɣa-ines tezewre, akked useqdec n yiplastikuten i d-yuɣalen seg useqdec, di tegnit ideg yeṭṭef izerfan eɛlayen n ucbiḥ akked telɣa.

The Recognition

About the Tarbaḥt A' Design Award n Lfeṭṭa

Milk Easy Plus Amesfaqfaq n yiɣi d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Milk Easy Plus Amesfaqfaq n yiɣi ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
Dimensions & Packaging: Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
Production Technology: main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber
Design Challenge: Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
Operation Flow: Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
Patents: Design patent/registered design
Image Credits: Lavazza