Massaya Tawkart n Ccrab sɣur BRANDiT. d anerbaz yettwaqadren meqqren n 2014 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2014

Massaya Tawkart n Ccrab

sɣur BRANDiT.

Amsaɣ: BRANDiT.

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #32564

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Massaya Tawkart n Ccrab

Massaya d takarḍa n zzin i d-ttwaxedmen akken ad tesseḥbibar sin n tqarrabin n ccrab. Tuget n tkarḍiwin n ccrab ttwaxedment i uskan agejdan, syen ttwaḍeggeṛent kan mi ara d-ttwaksent tqarrabin. Massaya tettqadem tafrayt i wumi izmer ad yuɣal ad ttwasqedec tikkelt-nniḍen. Takarḍa-agi tettili s wudem agejdan, acku ccrab ițțuḥerz akken ifazen deg tesga-agi, yerna tettban-d am wedlis aqbuṛ. Deg daxel-is, yella yiwen wemḍiq yettwagzem s telɣa n sin n tqarrabin akken ad ten-yeṭṭef s laman. Anagraw n usekkeṛ yeseqdac sin n leknuf yellan ɣer yiḍarren-nni, akked sin n leknuf imecṭaḥ, ihi ur yesri ara aksil (sticker). Takarḍa tzemer ad tețwaččar tikkelt-nniḍen neɣ ad tettwasqedec am ccɣel n zzin ɣef wugur.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Massaya Tawkart n Ccrab d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Massaya Tawkart n Ccrab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Tigejdiwin & Akemmus: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tibzimin: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Tasnakta n Ufares: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Asewḥel n Usnulfu: The biggest challenge was to transform the concept into a functional design.
Anadi: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Aseḥbiber: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Tanzagt n Usenfar: Winter 2013
Tanila n Umahil: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Igmamen n Terbaɛt: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Imsuren n Tugniwin: Vicken Demirdjian