Propeller Tisebtar by Studija Creata is a highly esteemed winner of the very prestigious 2014 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Ukemmus Competition Category.

DdhebAkemmus· 2014

Propeller Tisebtar

by Studija Creata

Client: Stumbras

Tarbaḥt A' Design Award n Ddheb Winner in Akemmus Category

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Colors

The Design

About Propeller Tisebtar

Propeller d tagrumma n ispiritwat seg tmura timefraqin n umaḍal, yeddukklen s usentel n tikli s ufella akked umeẓrag yettuzzun am uheggay n tecmaṛt. Timaysin n yal anaw n tissit d-ttwabeqqḍent s waṭas n wedlisen, tira yecban tifelwiyin n tfekka akked wedlifen yettwagren am iweṣfanen n cocktails. Afeṣṣel agetmukran yettwarnu-as-d s yiniten imyarkuḍen n ubruẓ, ibennan imgaraden, imuggaren d usimmel.

The Recognition

About the Tarbaḥt A' Design Award n Ddheb

Propeller Tisebtar d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Propeller Tisebtar ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Image Credits: Edgaras Marozas