SugarLady Ladies Brand Pop-up Store Aslugen n Uɣunfu n Uḥanut Aweqti (Popup Store) sɣur Prism Design d anerbaz yettwaqadren meqqren n 2017 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LfeṭṭaAgensu· 2017

SugarLady Ladies Brand Pop-up Store Aslugen n Uɣunfu n Uḥanut Aweqti (Popup Store)

sɣur Prism Design

Amsaɣ: Prism Design

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Agensu

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #50897

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef SugarLady Ladies Brand Pop-up Store Aslugen n Uɣunfu n Uḥanut Aweqti (Popup Store)

Aḍris n Tektabt: SugarLady d aslugen n uḥanut aweqti i d-ttwaxedmen i tmerkant n ilsawen n tilawin di Shanghai, Tacinwat. Tafsut n ssekkwar tettwaseqdec d asentel agejdan, s wakka tqennu aslugen n uɣunfu s yisem n tmerkant. Yal aswir n uskan yettwabna s ubeddel n uzzal i s-yettwaɣummen s tesqemt n nylon tanaẓurt. Tiferrasin LED n 600 s 600 n usentimetr sseffawent iswiren seg daxel, akken yal aferdis ad d-yefeǧǧeǧ s leqder. Iswiren-agi d ifsusen kan, ihi zemren ad ttwarnun, ad ttwahercen ttwarnun s waṭas n ubeddel. Tafeṭṭurt tamatut d 6 s 10 metrat, tudder daxel-is taxxamt n usjerreb.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

SugarLady Ladies Brand Pop-up Store Aslugen n Uɣunfu n Uḥanut Aweqti (Popup Store) d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. SugarLady Ladies Brand Pop-up Store Aslugen n Uɣunfu n Uḥanut Aweqti (Popup Store) ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Tigejdiwin & Akemmus: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tibzimin: Sugar, Woman cloth
Tasnakta n Ufares: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Asewḥel n Usnulfu: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Anadi: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Aseḥbiber: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Tanzagt n Usenfar: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Tanila n Umahil: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Igmamen n Terbaɛt: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Imsuren n Tugniwin: Photographer:MAKOTO ADACHI