Vinicola Cherchi Asnulfuy n tmelɣiwin n inbid by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2017
Vinicola Cherchi Asnulfuy n tmelɣiwin n inbid
by Giovanni Murgia - Redfish Adv
Client: Vinicola Cherchi
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #51366The Design
About Vinicola Cherchi Asnulfuy n tmelɣiwin n inbid
I tewwurt n usenfar n inbid n umezruy deg Sardinya, seg 1970, yettwasunfuy usmutti n tmelɣiwin i izirig n inbid "The Classics". Tezrawt n tmelɣiwin timaynutin tebɣa ad teḥrez azday akked laṣel i d-yettabaɛ usnafag. Mgal tmelɣiwin n zik, yettwaxdem iwakken ad d-yefk tanilla n ṣṣifa i yemṣadan akked taɣara tayuft n inbid. I tmelɣiwin, yettwaxdem s tatiknikt Braille i d-yettawwin ṣṣifa d uɣanib war ma tẓur. Amud n yejjigen yebna ɣef tsleḍt tagrafikt n yiwen n umud n tkerrist Santa Croce deg Usini, i yellan daɣen d alugu n usnafag.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Vinicola Cherchi Asnulfuy n tmelɣiwin n inbid d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Vinicola Cherchi Asnulfuy n tmelɣiwin n inbid ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
- Dimensions & Packaging
- Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
- Tags
- wine, labels,
- Production Technology
- For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
- Design Challenge
- The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use. - Inspiration
- The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
- Project Duration
- Project started in December 2015 and finished in April 2016 in Olmedo (SS)
- Team Members
- Art Director: Giovanni Murgia
- Image Credits
- Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene
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