Alita Asnerni n tqecwelt d tecraḍ by Studija Creata is a highly esteemed winner of the very prestigious 2017 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2017
Alita Asnerni n tqecwelt d tecraḍ
Client: Mv Group
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #55205The Design
About Alita Asnerni n tqecwelt d tecraḍ
Iswi agejdan n usnerni-agi d asemɣer n tewsent n tmarkit s umata d usmuli n tmaywin timzirayin am tarrayin n ufares iqbuṛiyen, tiɣawsiwin tigejdanin akked tɣara. Asnerni aḍfar n ALITA yegber taqecwelt tamaynut, aluguwan amaynut, adlis n umagrad, takebbuct d tummit n tecraḍ. Ifarisen tura sɛan ugar n yiferdisen icudden ɣer teggayt n ccṛab yefsasen d cempanya s usekcem n nnay aqbuṛi ayeffus d kra n tiẓẓiḍt maca yeqqim s umata d atraru yerna d yeffus.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Alita Asnerni n tqecwelt d tecraḍ d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Alita Asnerni n tqecwelt d tecraḍ ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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