Sheikh El Burger Tamatart n Ulugu by Moataz Mohamed

Sheikh El Burger Tamatart n Ulugu by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Uselɣu, Azuzen d Teywalt Competition Category.

LbrunzAselɣu· 2019

Sheikh El Burger Tamatart n Ulugu

by Moataz Mohamed

Client: Moataz Mohamed

Tarbaḥt A' Design Award n Lbrunz Winner in Aselɣu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger Tamatart n Ulugu

Deg yidles aɛrab, awal "Ccix" yettmeslay-d ɣef usellun ufrin i yezmer ad yaweḍ yiwen s lmendad-is, ṣṣifa-ines, awessaɛ-is akked unejmaɛ-is igerrzen. D akken i nesbadd tamatart-nneɣ: d tameslayt n ugdud i yezmer wusmaɣ-nneɣ ad tt-yefhem, yerna ad tt-yisseqdec deg umeslay-is n yal ass. Tameslayt-agi i d-yettmeslayen ɣef tɣara, aɣref d unejmaɛ amenzu deg ussuq.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Sheikh El Burger Tamatart n Ulugu d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Sheikh El Burger Tamatart n Ulugu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Sheikh El Burger Tamatart n Ulugu yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.