Bakers Dozen Egg Carton Aqfaf n tmellalin by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2020
Bakers Dozen Egg Carton Aqfaf n tmellalin
Client: Baker's Dozen Egg Cartons, LLC
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #87428The Design
About Bakers Dozen Egg Carton Aqfaf n tmellalin
Aqfaf n tmellalin Baker's Dozen d aqfaf yettwaxedmen s lqella n uɣanim yezmer ad d-yuɣal, yeṭṭfen 13 n tmellalin. Timellalin ttwaheggant deg snat n tgejda n ṛebɛa akk-d yiwet n tgejda n xemsa gar-asent. Aqfaf yettwaxdem seg 100 deg-s n lkaɣeḍ yerran ɣer wefran, s tarrayt taqburt n taluft n lkaɣeḍ yettwaxedmen. Timakinin timeqqranin n tguzert ṭṭafarent kan amḍan n tmellalin i yezmer ad yebḍu ɣef sin, ihi aqfaf n 13 n tmellalin yettwaxdem i yimeṣnaɛen imecṭaḥ i yetgezziren timellalin s ufus deg yiḥedran n tferka akk-d ssuqan n yifellaḥen. Yiwen n ulugu yettwaɣzen deg-s yeṭṭaf agdil d aleqqaq, ihi zemren yifellaḥen ad rnun timerna nsen.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Bakers Dozen Egg Carton Aqfaf n tmellalin d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Bakers Dozen Egg Carton Aqfaf n tmellalin ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
- Dimensions & Packaging
- Width 210 mm x 152 mm x 72 mm (closed)
- Tags
- egg carton, baker's dozen, package design, structural design
- Production Technology
- Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
- Design Challenge
- Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
- Research
- Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.
This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.) - Inspiration
- Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
- Project Duration
- The project has taken about 8 years, in all, to complete.
- Operation Flow
- In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.
Naturally, I wanted to grant their wish. But how?
Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.
Together we formed Baker's Dozen Egg Cartons, LLC - Patents
- Baker's Dozen Egg Cartons, LLC. (trademarks pending)
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